Mac Expos
The Challenge
Mac Expos produces regional tradeshows for wholesale furniture and landscaping professionals that brings buyers and sellers together for extraordinary multi-day events. The company was beginning to see cost inefficiences in their direct mail marketing strategy and wanted to bring down their cost per new customer acquisition. KPI Conversions pitched Google Search Ads as a solution. Mac Expos agreed and we immediately got to work engineering campaigns with the goal of increasing attendence at a lower cost per new customer.
Our Solution
KPI Conversions segmented the targeting. We performed in-depth keyword research for each vertical. We analyzed user data patterns from multiple vantage points. Data analysis helped us to identify a baseline of our most engaged audiences. Further research activated a high converting segment upon which ads budget was shifted to.
Targeted Ads
KPI Conversions specifically targeted ads to decision makers matching a particular job title at companies matching a certain industry we chose. Keyword refinements were continually made throughout the campaign. Smart Goals were activated and remarketing initiated to accelerate campaign performance.
What We Acheived
Results that speak for themselves.
Build Awareness
103,000 Impressions
200x increase in unique visitors
6.4% click-thru-rate
Influence Consideration
50% increase in sales
30% increase in calls
x5 increase in social media engagement
Drive Action
Lowered cost per lead by 60%
18% ROAS
15.4% conversion rate
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How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.