BROWN CHIROPRACTIC
The Challenge
Brown Chiropractic & Associates provides pain management and wellness care for patients suffering from neck pain, back pain, sciatica and more. Brown Chiropractic was interested in developing a new content strategy that would be informative as well as persuasive. Brown Chiropractic also wanted to run a Google Ads campaign to attract new patients. Campaign success would be measured in new followers, channel subscriptions and phone calls to the office.
Our Solution
KPI Conversions developed a video series where Dr. Brown would interview one of his patients and talk about their lifestles and the effect their activity would have on their body posture. He would then explain the treatment he would recommend and demonstrate the technique on the patient. We would conclude each video with contact information for the office.
Smart Targeting
Our approach involved producing helpful, shareable content. We launched Facebook ad campaigns that used a Lookalike audience built from patients with a lifetime value over $1000. This customer data helped to provide the ideal foundation for machine learning to take effect. Finely tuned optimizations along the way served to scale results.
What We Acheived
Results that speak for themselves.
Build Awareness
65% increase in website traffic
42% increase in clicks
39% increase in page session time
Influence Consideration
x10 more phone calls
8x increase in social media engagment
1,525,000 Impressions
Drive Action
x17 more customer leads
x18 increase YouTube subscribers
23% conversion rate
Lets get started. Schedule a 15-minute call.
602-492-4639
How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.