SEO for Credentialing Affordable Care Credentialing is a physician credentialing and provider enrollment service. If you don’t know what business category ACC falls into don’t worry we were baffled at the start as well. This blog post seeks to answer an important question. How do you effectively increase a business’ key metrics when you are unfamiliar with the industry? Begin with …
Lingokids – increasing purchases of mobile app
Lingokids is an award-winning language education company for kids. It’s online and app-based teaching platform offers colorful and fun interactive learning methodologies – including games, songs, stories, worksheets, audio books and classrooms that stimulate learning pathways. Lingokids wanted to entice more parents of kids aged between 2-8 across the globe to install its language learning app and then purchase a …
MeUndies – Reviving abandoned carts
MeUndies wanted to re-engage with people who had added items to a shopping cart on the company’s website, but hadn’t yet made the purpose. The campaign resulted in the following success metrics: 6x return on ad spend 80% lower cost per action than expected goal How did they do it? MeUndies had placed a Facebook pixel on it’s website to …
Dollar Shave Club – growing shave club subscriptions
Dollar Shave Club wanted to reach new audiences and increase subscriptions of its razors, blades and grooming products more efficiently with Facebook ads that were quick and easy to run. The campaign resulted in the following success metrics: 1.5x increase in subscriptions 30% decrease in cost per subscription 1.6 million people reached How did they do it? To get more …
Ford Motor Company – driving brand awareness
Ford wanted to raise awareness of it’s all new 2017 Super Duty model among truck buyers with specific professions and interests that demand the capabilities of the heavy duty pickup. The campaign resulted in the following success metrics: 18 million people reached 18-point lift in ad recall 7-point lift in favorability How did they do it? The Ford Motor Company …
Milwaukee Bucks – Recruiting new season ticket buyers
In 2017 the professional basketball team wanted to boost the sale of full-season and half-season ticket packages. The team aimed to collect fan information so it could encourage people to learn more about, and eventually purchase a ticket package. Their campaign produced the following results: 36x return on ad spend ROAS 33% of leads bought advertised product 20% of leads …
Search Engine Optimization Foundations
Anyone who has been tasked with increasing online sales, website conversions or growing a customer database most likely has a passing knowledge of SEO. But for a metric so important to business success, is a passing knowledge enough? SEO is defined by David Booth in his course Search Engine Optimization on Lynda.com as – “the process of making improvements on …
What does Success look like?
Pop Quiz: What is the 2nd next largest search engine next to Google? No peeking. You might think it was Google’s traditional search engine competitors: Microsoft’s Bing, Yahoo’s Search Engine, perhaps even a cohort of upstarts nipping at the tech giants heels, perhaps DuckDuckGo, Quora, Dogpile? But you would be wrong if you selected any of those search engines for …
Measurement Plan
For every great marketing strategy there is a foundational measurement plan supporting it. Quantifying the data paints a vivid portrait when observed from 50,000 feet in the air. Quantifying the data and measuring it over a time period gives us insight into wether our marketing efforts are hitting the mark or falling short. Measuring Data with Google Analytics Google Analytics …
KPIConversions – What it Means
KPI is short for Key Performance Indicators. Conversion is a website goal based on business objectives that is completed task by the User. KPIConversions business goal is to work alongside the business stakeholders to identify the specific areas of the business that they are seeking to improve. This could be anything from an increase in new website visitor traffic, to …
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