True Spec Golf
The Challenge
True Spec Golf is the worldwide leader in custom club fitting and building. With over 40-studios worldwide True Spec offers golfers of all skill levels the ability to work with a master fitter to expertly analyze their swing and precisely build custom golf clubs that are uniquely contoured to the individual. Management was seeking to reduce the cost per booking and also needed help expanding into new markets.
Our Solution
KPI Conversions approach was to position True Spec Golf as the technological leader in their field. We focused on the unique elements that made True Spec a destination spot. Highly trained master fitters could be brand agnostic with users and make suggestions based on the results of their swing analysis. The precisely accurate technology was impartial to any specific brand promotion or upselling. Users could be sure they were getting the best product recommendations based on the data from their swing. This created a unique value proposition for True Spec amongst their competitors.
Brand Analysis
We focused on the value propositions that made True Spec golf unique amongst it's competitors. We architected highly targeted digital ads campaigns cross-promoting with company owned data. We segmented our audience into buyer personas and engaged users with fresh messaging designed to excite and inspire.
What We Acheived
Results that speak for themselves.
Build Awareness
57% increase in app downloads
200x increase in new registrations
21% increase in app session time
Influence Consideration
$1.50 less cost per new install
200x increase in website visitors
300x increase in new Followers
Drive Action
20% upgrade ratio to GolfLogix Premium Plus
200% increase in conversion rate
240% increase in total customer LTV
How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.