Fairway Jockey
The Challenge
Fairway Jockey is an online retailer of golf clubs, golf bags, golf apparel and more. Improving slagging sales and decreasing sky-rocketing costs per sale were the primary mission objectives behind reinvigorating this online brand.
Our Solution
KPI Conversions approach was to create different buyer personas for Fairway Jockey. Once we understood more about our target audiences we began to identify their online hangouts. Placing ads with strategic messaging resulted in immediate website traffic growth. Optimizing the campaigns for sales meant further identifying our customers needs and wishes. We created a Play Now, Pay Later campaign for Fairway Jockey that satisfied the needs of one buyer persona. We created a 15% off custom builds campaign that electrified the wants of another buyer persona. We promoted specific new hot releases to a frequent buyers audience that rewarded loyal customers interested in the latest golf technology.
Buyer Personas
We focused on the different buyer personas that comprise Fairway Jockey's qualified audience. By understanding more about our target audiences we could better engage them with messaging and creative designed to excite and inspire.
What We Acheived
Results that speak for themselves.
Build Awareness
27% increase in website traffic
23% increase in website session time
10% decrease in bounce rate from the website
Influence Consideration
400x increase in website sessions
200x increase in website key events
500x increase in new account registrations
Drive Action
9x Return on Ad Spend
225% decrease in cost per sale
400% increase in total customer LTV
How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.