Chirp
The Challenge
Chirp Golf is a mobile golf app featuring daily and weekly contests where you can win cash and real golf prizes. Make daily, weekly, and shot-by-shot predictions to climb the leaderboard, win cash and prizes, and beat your friends. Management was planning the grand launch of Chirp and hired KPI Conversions to help with the brand roll out and begin generating new users.
Our Solution
KPI Conversions approach was to position True Spec Golf as the technological leader in their field. We focused on the unique elements that made True Spec a destination spot. Highly trained master fitters could be brand agnostic with users and make suggestions based on the results of their swing analysis. The precisely accurate technology was impartial to any specific brand promotion or upselling. Users could be sure they were getting the best product recommendations based on the data from their swing. This created a unique value proposition for True Spec amongst their competitors.
Brand Analysis
We focused on the value propositions that made True Spec golf unique amongst it's competitors. We architected highly targeted digital ads campaigns cross-promoting with company owned data. We segmented our audience into buyer personas and engaged users with fresh messaging designed to excite and inspire.
What We Acheived
Results that speak for themselves.
Build Awareness
500% increase in app downloads
1000x increase in new registrations
61% increase in app session time
Influence Consideration
$4.75 less cost per new install
1000x increase in website visitors
300x increase in new Followers
Drive Action
200% increase in conversion rate
50% increase in league play invites
1000% increase in bets placed
How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.
Schedule a Meeting
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.