Affordable Care Credentialing
The Challenge
Affordable Care Credentialing is a credentialing company that provides services to expedite claims payments from insurance groups to healthcare providers. ACC wanted to know why they weren't showing up in search results and how they could drive more traffic to their website resulting in more phone calls and form submissions.
Our Solution
KPI Conversions approach was two-fold first to develop key brand assets including a new logo, website refresh and company video. We implemented analytics on each web property. Value propositions were generated that made ACC stand out amongst their peers. We filled the pipeline with useful shareable content. As we began to understand the creative our audiences most engaged with we refined our approach accordingly helping to accelerate growth.
Useful Content
Our second approach was to launch new search campaigns in Google Ads. Data analysis of our content pipeline led us to actionable insights we applied in our paid media strategies. Our creative was outfitted with the value propositions that based on the data, most resonnated with decision makers in the healthcare industry. Engaging messaging encouraged users to visit our website and learn more.
What We Acheived
Results that speak for themselves.
Build Awareness
57% increase in website traffic
600x increase in followers
21% increase in page session time
Influence Consideration
200% increase in blog pageviews
18x more re-tweets
725,000 Impressions
Drive Action
x43 increase in phone calls
64% decrease in cost per lead
44% conversion rate
Lets get started. Schedule a 15-minute call.
(602) 492-4639
How can we help you?
Are you looking to grow sales, leads and website traffic? We have the tools and experience to help take your business to the next level. Schedule a meeting and let's develop a personalized marketing strategy laser focused on achieving your goals.