Lingokids is an award-winning language education company for kids. It’s online and app-based teaching platform offers colorful and fun interactive learning methodologies – including games, songs, stories, worksheets, audio books and classrooms that stimulate learning pathways.
Lingokids wanted to entice more parents of kids aged between 2-8 across the globe to install its language learning app and then purchase a subscription after the free one-month trial.
The campaign resulted in the following success metrics:
- 17% lower cost per mobile purchase compared to previous campaigns.
- 26% lower cost per app install compared to previous campaigns.
- 11% higher conversion rate compared to previous campaigns.
How did they do it?
Lingokids wanted to run a multi-language Facebook ad campaign that would reach a significantly larger global audience and increase the number of app installs and subscription purchases while keeping ad costs within budget.
The company decided to run mobile app ads with automatic placement selecting “app installs” as it’s campaign objective. Lingokids are decided to focus its ad delivery by using app event optimization and dynamic language optimization.
App event optimization allows advertisers to target ads to the people most likely to take a specific action in their app. Lingokids wanted people to purchase a subscription, so the company optimized for purchases.
Lingokids used dynamic language optimization to help it deliver multilingual ads in a cost-effective way. Instead of having to create individual ad sets and budgets for each language, dynamic language optimization allowed Lingokids to create just one ad set in multiple languages, and Facebook then automatically delivered the ad in the right language to the right people.
The ad creative showed a screenshot of the app, along with an explanation of how the app provides fun exercises and games for children to learn a new language translated into Spanish and English, and an “install now” call-to-action button. Lingokids targeted the ad to cross-border audiences.
To measure the campaign, Lingokids compared this campaign to 9 earlier campaigns that combined app event optimization and worldwide targeting, but without dynamic language optimization. The test showed that dynamic language optimization significantly improved campaign performance.
No matter how you say it the metrics achieved by this campaign spoke the language of success!